Finding Your Promotional Voice: Instagram for Collecting Institutions
When the COVID-19 pandemic forced collecting institutions across the world to close their doors last year, the cultural world turned to social media platforms like Instagram to connect with the public and make their collections visually accessible. In this webinar, speaker Marissa Halderman (Communications Specialist, DHPSNY) will discuss how institutions can find and refine their promotional voice on Instagram, particularly focusing on how the platform can be used as a tool to share collection items, engage new audiences and build virtual community.
About the Speaker:
As DHPSNY Communications Specialist, Marissa leads Documentary Heritage and Preservation Services for New York's marketing, communications, and outreach efforts—spreading the word about their free programs and services while showcasing the institutions they work with and the fascinating archival collections they help preserve.
Prior to joining the DHPSNY Staff in 2018, Marissa served as a freelance marketing specialist helping individuals and organizations plan, develop, and revamp marketing campaigns and communications strategies. In addition to her role at DHPSNY, Marissa moonlights as an archivist for her family’s collection of the art and artifacts of her great-grandfather, internationally renowned Croatian-American artist, Maxo Vanka. She received her BA in Art History and Studio Art at Lafayette College, and is also a practicing multi-media artist.